Singer-songwriter Will Swinton crafts relatable, soul-baring songs that other artists wish they’d written themselves — just ask Machine Gun Kelly, whom Swinton met by chance at an Idaho bar in July 2022. MGK was “intrigued” by the 22-year-old New Zealander — enough to invite Swinton to his Mainstream Sellout Tour show in Spokane, Washington. Independently Swinton achieved success with his July 2022 debut single, “All For You,” which hit No. 6 on the Hot 20 New Zealand Singles Chart, followed by the similarly refreshingly honest “Wasted You,” climbing to No. 15 on the same chart. Altogether, he’s generated 100 million TikTok views and nearly 10 million global streams in the span of a year. Swinton’s emotionally tinged Better Days debut EP, further solidifies his unique sound and unquestioned potential for global resonance. Standout tracks like the title “Better Days” and the anecdotally vulnerable “Leave In The Morning,” produced alongside Rory Noble (Burna Boy, Ruel) illustrate Swinton’s refreshing musicality. Hailing from Auckland, New Zealand the former trampoline park employee took a leap of faith spending all his savings on a lifechanging flight to LA chasing his music dream. Fast forward, he’s now signed to 10K Projects and Capitol Records enhancing his artistry. He garners acclaim from Rolling Stone, writes with the likes of Claire Rosinkranz, sells out headline shows in addition to playing a slew of global festivals and recently opened for Dermot Kennedy.
