Trey Lane

Sioux Falls, SD may not be famed for its hip-hop credentials, but as sure as your eyes are reading these words, a change is on the way. And that change is Trey Lane. Born in Long Beach, California, Lane has built his reputation and respect from day one, through his steadfast work ethic and willingness to take on the hip-hop world. In his own words, this MC is “always on my hustle, always on my grind”…an artist who’s in it to win when all others seem content just to mimic.

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In his career thus far, Lane has self-released four albums, the most recent of which; All Things Considered hit stores in December ’09. His solid DIY mentality has enabled Trey Lane to develop his creative talents by constantly performing, touring and writing new material – always pushing forward in the true spirit of his influences, which range from old school Biggie right up to the newest Jay-Z. It’s enough to make you wonder when he rests. Short answer – not often. Lane knows that to make it to the top in the hip-hop world, you need commitment. Commitment to the art, to creating killer beats and catchy rhymes, all while drawing on his own life as inspiration for his lyrics. Making it easy for listeners everywhere (and anywhere) to relate to his songs.

Having already shared the stage with artists such as The Game, Tech N9ne, E40, David Banner, Flo Rida,Twista and Murs, Lane performed at the 2010 Sioux Falls Jazz and Blues Festival, and represented the American Movement at the Sioux Falls Festival of International Culture. In addition, his latest single, “Far Away”, was a the #1 most requested track on KKCK Radio in April 2010. Overall, Trey Lane stands out through his sheer class. To the uninitiated, hip-hop can seem superficial, rough, or even violent. But whilst Lane’s material and flow is that of a hip-hop artist, his style is elegant and business-like. A diamond in the rough, a star in the making, and one more than capable of consistently delivering the kind of “in your face” set that will leave you fired up, engaged and pumping. The word is out. Listen up. The future sound of hip-hop. Trey Lane.