Times New Viking

Times New Viking are not a font but a rather audaciously talented trio from Columbus, Ohio. Known for shrouding their three-cornered pop constructions in clouds of tape hiss and buzzing noise, the combined talents of Adam Elliott (vocals / drums), Beth Murphy (vocals / keyboard) and Jared Phillips (guitar) have taken inspiration from sources as diverse as British art-school DIY of the late 1970s, Guided By Voices, Pavement and the Beatles.

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Times New Viking will release their new album Dancer Equired on April 26, 2011 via their new home in the US, Merge Records.

Dancer Equired is a return to the hive, even if the record's creation was out of their usual boundaries. It should be known that for the first time the trio escaped to a studio. Between Columbus Discount Recordings and the famed Mus-i-col (closest thing to Muscle Shoals we got) during the Summer of Violence. With the help of Adam Smith and Dustin White, Times New Viking produced and recorded and album that sounds like a mellow night out. Though it abandons the pissy histrionics of the past, it remains loud and brash, with mammoth guitars still piled on, only magnifying the bright beautiful traits of the band has nurtured since the beginning. It would be easy to describe the album as a new chapter, but in knowing the forward-thinking, never-settled energies of Times New Viking, this is an entirely new book. Rip it up and start again.