$NOT

Morphing between the alternative rap styles of the late 2010s, Florida-based rapper $NOT built his name with a relaxed approach to the era’s trap sonics.

Making his musical debut with the 2017 single “By Myself,” rapper $NOT’s early career was defined by the D.I.Y. ethos of the era. Dipping his toes into numerous key scenes, the rapper’s early releases varied from Playboi Carti-esque circular trap to the brash, screaming bangers of contemporaries like XXXTentacion. Continuing to adapt and evolve, the young musician spent 2018 on more melancholic terms, adopting a muffled, BONES-esque tone for ironically gloomy singles like “Joyful” and “Mi Vida Loca.” His first project came with the five track EP The Ti$$ue Files; released in April 2018, the EP embodied the lo-fi sonics of his career thus far, providing an experimental mix of lethargic trap anthems.

The rapper’s breakout hit was soon to arrive with the October 2018 single “Gosha,” adopting the laid-back delivery of his signature work thus far, he quickly racked up tens of millions of streams across platforms worldwide. With a strong fan base behind him, the rapper continued to experiment throughout 2019 (even venturing into country-trap for single “Billy Boy”) before kicking off 2020 with his debut album, - TRAGEDY +. True to $NOT’s tried-and-tested approach, the March project included fresh production touches to his blend of chilled-out trap, including key hits “Gosha” and "Beretta". In late 2020, $NOT followed his debut up with a sophomore effort Beautiful Havoc, which was helmed by lead single “Sangria”.