The past year has been a time of deep reflection for Sigrid. Since her ascent to pop stardom in 2017, Sigrid achieved every accolade a young artist from a small town off the coast of Norway could ever have imagined. From releasing her critically acclaimed debut EP Don't Kill My Vibe, to winning the Sound of 2018, performing across the globe at The Royal Variety Show, the Nobel Peace Prize, headlining her first Arena show at 3Arena in Dublin to 12,000 fans, and that Glastonbury performance to 30,000 festival goers and millions at home: Sigrid lit up stages with her non-conformist and progressive attitudes to the femininity in pop. Ending 2019 with a 5* (The Times) headline show at London's Eventim Apollo, Sigrid hadn't stopped in four years, but when the world stopped, Sigrid had an identity crisis, as the world turned inwards. When the pandemic hit, Sigrid was in LA working on the embryonic songs that would become the follow-up to 2019's UK top 5 album, Sucker Punch, the critically acclaimed debut that followed the pop sensation's top 10, Platinum-certified success of festival anthem 'Strangers'.
Sigrid returned to the world stage with "empowerment anthem" 'Mirror,' followed by the future festival favourite 'Burning Bridges,' which showed Sigrid's immense pop songwriting talent. Then, having soundtracked the BBC Olympic closing montage with her stunning ballad 'Home To You', the 25-year-old released the 'Home To You (This Christmas)' version, spellbinding families at home over the holidays with an incredible Top Of The Pops performance, and cementing Sigrid's position as the 'voice' in alt-pop. But it was a chance meeting with BRITs Rising Star winner Griff at the fashion show, where the pair bonded over pizza and pop music that her biggest collab yet was born. 'Head On Fire' premiered as Hottest Record in the world, was added straight to the BBC Radio 1 playlist, and showed two young women in the industry supporting one another -- the collaboration stemming from the power of female friendship.