PVRIS

PVRIS announces its most cinematic sonic and visual experience to date with the highly-anticipated fourth studio LP, EVERGREEN, due July 14 via Hopeless Records. Over a near decade-long career, PVRIS’ ethos attracted the likes of a dynamic list of collaborators, from American hip-hop artist 070 Shake, to British pop-powerhouse Raye. As a multi-instrumentalist, producer, songwriter, and all around creative behind the project, Gunnulfsen’s unorthodox creative abilities expand to new heights with her newest offering.

“EVERGREEN is a reclamation of control in our post-pandemic culture, posing a complex discussion on fame, technology, spectacle, and female autonomy.”

EVERGREEN dynamically showcases Gunnulfsen’s multifaceted artistry, evolving from guttural, electric delivery, to ethereal catharsis, with equal conviction and maturity. The result is an 11-track uncompromising body of work that is a testament to PVRIS’ intricate dedication to craftsmanship, resilience, and brutal honesty.

Over a period of eighteen months, Gunnulfsen disengaged from the public eye and focused on co-producing the album alongside a diverse selection of expertly enlisted production collaborators, from Linkin Park’s Mike Shinoda, to American producers Y2K, JT Daly, Matias Mora and Carrie Karpinen. Meticulously crafting a balance of synthetic versus organic arrangements, Lyndsey beautifully weaves between creative textures in a highly-inventive and extremely cohesive listen. From the soaring infusion of live instrumentation in explosive opening track, “I DON’T WANNA DO THIS ANYMORE,” to the arena-primed aggression in “TAKE MY NIRVANA,” Gunnulfsen creates an invigorating experience that is met with a storyline that is as politically-charged as it is deeply introspective. Dissolving into a luscious, trance-like experience, tracks like “LOVE IS A…”, “ANYWHERE BUT HERE,” and “HEADLIGHTS” breathe in levity into an intimate atmosphere, with their softened ruminations and siren-like sensuousness. Themes of fear, existentialism, and consciousness that characterize today’s reality are expressed with deep conviction and poise, marking this album as PVRIS’ most triumphant, measured, and self-aware project to date.

“If you search the definition of ‘evergreen,’ you will find words like: enduring, timeless, fresh, unlimited, and renewal. In our modern culture where everything is online, algorithm-based, and instantaneous, it feels like timelessness, longevity, and connection could someday become dying concepts. More than ever, PVRIS has, and always will be anti-formula, anti-virality, and anti-instant gratification.”

In a culture where nostalgic 2000s alternative music has exploded in resurgence since PVRIS’ third LP, Use Me, Gunnulfsen chose to remain faithful to PVRIS’ ever-evolving commitment to pursuing creative risks. “It’s not my job as an artist to cater to certain trends or people’s nostalgia, I have to follow what I feel compelled to follow and do my best to uncover what truths and messages I can find within that. I have to always embrace the risks of change and trust that each stage of my music’s life will resonate with whoever it’s meant to.”

PVRIS brings the EVERGREEN experience to the live stage later in 2023, beginning this May at the annual Slam Dunk Festival in Hatfield, England. Following up on PVRIS’ largest run in the United Kingdom and Europe earlier this year, a new live show begins with a 16-date amphitheater run across the United States for the 2023 Sad Summer Festival and 17 massive arena dates overseas with Fall Out Boy this fall.