Many young musicians have parents who are less than supportive when artistic aspirations are announced. It’s understandable. After all, becoming a doctor, lawyer or accountant are safe career bets. Donning a guitar, writing songs and pounding on club doors for gigs? Not so much. But Nic Cowan never had that worry. When the native Texan and transplanted Atlantan decided to get serious about his musical career, he turned to the professional musician he knew best—his dad, a drummer who regularly gigged with folk, country and jazz ensembles. As an aspiring frontman and solo artist, the younger Cowan wanted dad’s ideas on what it would take to be successful. And dad, who’d played behind more than a few frontmen—good, bad and indifferent—was more than happy to lay aside his sticks to drop some wisdom. “He said the key is to be completely original,” Cowan recalls. “Don’t do something that people can categorize easily. You want them not to be able to put a label on you. You can be an amazing singer, amazing player, amazing songwriter, but if you sound like something that’s already out there, then you’re not going to get far.”
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Cowan clearly took that advice to heart. His Southern Ground debut, Hard Headed, is winsomely crowd pleasing but unclassifiable—neatly mixing southern rock, country, soul and R&B without being hewing to any single style. Cowan’s gritty, soulful voice—redolent of whiskey, cigarettes and dues paid—completes the package, announcing the arrival of an artist ready for bigger stages. Cowan’s songs are designed to spark a good time. Particularly in tracks like “Gutter Song,” “Wrong Side” and the title track, his bad-boy persona comes through loud and clear. But the approach is seasoned with a humorous wink, and is interspersed with heartfelt, laid-back cuts like “I Won’t Let Go” and “Reno.” While it’s sure to spark audience sing-alongs, it’s not calculated in the slightest. As Cowan sings in “New Shit”: “Let me set this straight from the start / I don’t do this so I get on the charts.”
As Cowan tells it, “Hard Headed” was written about a man’s resistance to being controlled by a lover. Despite that, it’s become a gender-spanning audience favorite. “I thought it was going to be an anthem for men everywhere, but it turns out women love this song,” he notes with a smirk. “They come up to me all the time, saying, ‘that’s my jam!’ I think at the end of the day everyone likes to think of themselves as a little bit hard headed and not easily influenced.” It’s an attitude still carrying Cowan today. Despite the opportunity a record deal represents, he’s considered himself a success from the moment he was able to leave his day jobs (and night jobs) behind and play music full time. In fact, the building that now houses his record label and management company was once, in a prior incarnation, the prime destination for the UPS trucks he loaded. It’s a compact picture of how far his talent—and hard-headedness—has brought him already.
