Mac Irv

If anyone knows about hard work, dedication, and overcoming fear, it's Mac Irv. Born and raised in North Minneapolis, Mac Irv’s passion for rhyming began at an early age, 9 years old. His love of music sparked from his grandfather, along with living across the street from Cornbread Harris, father of Grammy award-winning producer Jimmy Jam.

Mac Irv’s gift for music went undiscovered for many years as his talent for basketball required a full commitment. After receiving a scholarship to the University of Minnesota, he exceeded the athletic expectations, placing him as an All-Big Ten Player. His professional career overseas was eventually cut short after a serious hip inquiry. While recovering from injury, Mac Irv’s love for music was soon reignited.

Known as the “Hometown Hero”, Mac Irv released a game changer called “Hometown” that allowed him to ultimately represent Minnesota. Along with his project Misfit:55411, which has been critically acclaimed amassing over 2 million streams. He is the man and he’s just getting started. Mac Irv has performed at Soundset, Summerset, SXSW, and First Avenue, just to name a few. He has also toured the entire country, gaining the experience of a lifetime!

Heavily affected by the death and incarceration of friends throughout the years, he continues to stay on top through the oppression that confronts his community by inspiring everyone. Mac Irv’s music exposes and challenges the disparities in his neighborhood through his lyrics, which has earned a place in the Hip hop scene of Minneapolis, with over 37,000 monthly listeners on Spotify. Mac Irv is getting ready to breakthrough in this music game, so get ready to join the movement.

His latest album, The Breakthrough (Jan 2021), is one more proof point that Mac is poised for greatness. This thoughtful release clearly displays an artist that has an incredibly wide range, not only in talent - rapping, singing, songwriting - but also in the topics his music tackles – hard to face real life issues, party records, love songs, workout anthems. Initial numbers have backed these statements up. In less than three months The Breakthrough has amassed over a million views on YouTube & over 500k streams on Spotify.