Abby Sage

Toronto-born and Los Angeles-based alternative sensation, Abby Sage, released her awaited debut album, The Rot in March 2024 via Nettwerk. Named as a Spotify Lorem 2024 Artist to Watch, Sage captivates audiences with a distinctive sound and enchanting aesthetic that lays the foundation for her promising journey as a rising indie star.

A deeply personal, intensely confessional work of art, The Rot primes Sage’s spot as a promising force in the future of indie music. Throughout the album, Sage takes listeners on a journey of her inner thoughts, wit, and observation, fostering a strong connection and openness between her and her audience. Sage thrives in finding the harmony between arrestingly honest prose and stripped-back melodies. In a relatively short time span, she has garnered high praise from outlets such as Rolling Stone, NME, NYLON, Ones To Watch, CLASH, The Line of Best Fit, BBC Radio, and Atwood Magazine.

Now with 10 all-new original songs in her arsenal, The Rot was made in collaboration with London-based production team MyRiot aka Roy Kerr and Tim Bran (who worked on Sage’s 2022 The Florist EP), and Michael Coleman in LA. It’s a lush, layered alternative pop gem where Sage’s silky vocals kaleidoscopically twirl overtop dreamy synth-and-guitar melodies. Plunging new emotional depths, Sage uses The Rot as a lens to dig into her relationship with sex, anxiety around her own health, raw moments of loneliness, and, ultimately, accepting that change is inevitable.