Mad Alchemy (Analog Liquid Light Show)

Mad Alchemy is an Analog Liquid Light Show in the great San Francisco tradition of Bill Ham, Brotherhood of Light, and Glen McKay. Headlights from the heyday of the Bay Area's '60s Psychedelic Ballrooms. Principal Lance Gordon has been involved in and performing this art form since 1971.

In June of 2017 Mad Alchemy evolved into a "21st Century” Liquid Light Show forged by our first Red Rocks opportunity. Now the projections can live in a modern stage environment at venues like Red Rocks, Fox Theater Oakland, Block Stage: Desert Daze, Wiltern Theater, Orpheum Theater, Fillmore San Francisco and Denver, Irving Plaza, London Forum, and many more. We utilize custom video presenters, video cameras, and mixers projected through an array of Epson Lazer 6K and 8K equipment but while still maintaining the analog art aspect.

Based in the Bay Area Mad Alchemy has traveled wide and far performing over 1200 shows in every imaginable venue Festival and Museum across the US, Canada, Europe, and Mexico for the likes of King Gizzard and Lizard Wizard, Phil Lesh of The Grateful Dead, Temples, Joe Russo's Almost Dead, Roky Erickson, Brian Jonestown Massacre, Dead Meadow, High on Fire, Om, Earthless to mention a few!

When Lance first began in the East Bay in 1971 at 17 he shared the stage with Boz Skaggs, Tower of Power, Big Brother and the Holding Company, It’s a beautiful day, John Cipollina, and Elvin Bishop.