Win Win

Win Win was born when XXXchange (founding SPANK ROCK member and producer) reached out to lifelong friend, Devlin, to help him start work on a new project. After months of working together, in spite of their strong backgrounds in the arts, the duo realized the project lacked a much needed visual component, so they decided to bring in Ghostdad, a video wizard they met on the DJ circuit in the northeast. Once the three got together, the elements and influences each individually brought started to mesh, and you can hear that their composition process is complex and multifaceted, a fascinating coalescence of various technologies.

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The fourteen psychedelic rave bangers on their self-titled debut album were created from sketches using samples, instruments, cell phone recordings, guitar licks, and myriad modern electronic tools. Basically, anything and everything from which they could draw inspiration. Beat-making programs were utilized to pull apart the sketches and put them back together, with additional synths and sonic tweaking added in XXXChange's Brooklyn studio. Each track collages these initial sketches. The kaleidoscopic range of sounds and influences on the album reflect three artists born in an analog world and their reactions to present-day short attention spans and a collective consciousness altered by technology and the internet.

Vocal contributions were made by Alexis Taylor (Hot Chip), Lizzie Bougatsos (Gang Gang Dance), and Andrew W.K, to name a few. Many of the vocals were added to the pile of synths, software, and samples. But on some tracks the vocals served as inspiration for the final product. In live performances, in the absence of some of the original vocalists, Win Win plans to present a choreographed audio/visual performance by the trio DJing tracks with video accompaniment.