$AM

$AM, better known as Sam McGrath, is a multifaceted artist whose journey from videographer to musician is as dynamic as his sound. Hailing from Massachusetts, Sam made the leap to Los Angeles in 2020, where he immersed himself in the creative scene, aligning with the CUFBOYS—a popular YouTube channel featuring Cam Haller, Landon Cube, and Jonny Ransom.

Before stepping into the spotlight as a musician, Sam established himself as a skilled music video director, working with notable artists such as Lil Skies, Landon Cube, Lil Gnar, and iann dior. His visual storytelling not only showcased his artistic vision but also deepened his connection to the music world.

In late 2023, Sam launched his own music career, captivating audiences with his fresh sound and relatable lyrics. His debut performance at the Lyrical Lemonade Summer Smash in 2024 marked a pivotal moment, solidifying his presence in the industry and thrilling fans eager for more. With a unique blend of influences and a passion for creativity, $AM is set to make waves as he continues to evolve as an artist.