ivri

ivri is a 21 year old artist based in Brooklyn, New York. While growing up in Florida, ivri gained a following as a teenager anonymously posting songs on Instagram, which led to her being relentlessly sampled in the lofi community, with songs sampling her racking up hundreds of millions of streams. In 2020, ivri began to release solo music and solidified her soft, left-of-center lofi-pop sound. After some moments with virality and experimenting with different sounds, ivri released her proper debut EP, the star factory, late in 2023, which showcased a shift from her lofi roots to a new psychedelic, indie rock sound.