This is rap by and made for the working class. In no way does that implicate art rap as a misnomer. This is magnanimous rap that will not tolerate. It goes, “motherfuck a gatekeeper.” milo is one of many vehicles of Rory Ferreira. There is also Scallops Hotel, the citadel of self-sufficiency where Ferreira produces and demos. Here there is always vacancy for free thinkers. Ferreira reinstates leadership into rap music. His self-sufficiency extends beyond self-interest. This is the purpose of Ruby Yacht, his imprint and flagship. Ruby Yacht prints, it presses, it manufactures, and it does not outsource. It is a guild of builders.

As a philosophy undergrad, milo toiled in the late evening over his debut, a split EP entitled Things That Happen At Day // Things That Happen At Night. The project was picked up by the Los Angeles imprint Hellfyre Club and led to a brotherhood. Ferreira dropped out of school and moved to LA to record the Dorner Vs Tookie compilation with his newly minted crew of Open Mike Eagle, Nocando, and Busdriver. The crew dissolved around the release of milo’s full length debut, A Toothpaste Suburb, in 2014. The album was critically praised on Potholes In My Blog, the Needle Drop and Pitchfork, and featured guest appearances by Kool A.D., Open Mike Eagle and Anderson Paak. Before Ferreira moved to Milwaukee to till his own garden, he linked up with producer Kenny Segal to record the collaborative album So The Flies Don’t Come (2015).

Flies was a watershed pivot for Ferreira. He may have declared himself the lazy theologian, but Flies was a eulogy to his mistaken identity of nerd rapper. He honored the old gods by not tolerating. That year he collaborated with electronic producers Botany, Nick Thorburn of Islands and Prefuse73, blessed the stage at the inaugural Low End Theory festival, and launched Ruby Yacht. Since Flies milo has toured extensively in the United States, Europe (with Open Mike Eagle), and has formed a group with New York rapper Elucid called Nostrum Grocers. His recently released project Who Told You To Think??!!?!?!?! (2017) is poised to be his largest record to date, growing off the direction established on Flies and explored in his Scallops Hotel tapes.

Loyalists of milo have been known to topple rap royalty. They are a fanbase of henchmen that disqualified To Pimp A Butterfly from Mass Appeal’s Best Albums of 2015 tournament and took milo from a dark horse 16 seed to the championship. They paint fan art, keep his merch store on Bandcamp sold out, pin green horses to their clothing, and tattoo lyrics to their skin.