MC Lars is a member of what he dubs the "iGeneration," a group born and raised in the time of the Ninja Turtles, cassette tapes and new wave music, who now live in the age of Gossip Girls, iPhones and screamo bands. These are the kids who have grown up using the Internet as a part of their everyday life. They can conveniently carry 30,000 songs in their pocket, but are faced with the glooming fact that the world's oil supply and Social Security will both run out in their lifetime. MC Lars is the hero of this new generation, addressing their thoughts and every day struggles in his music.
Horris Records teamed up with Jaret Reddick from Bowling for Soup's new imprint under Oglio to release and distribute the new album. Following its completion, Lars hit the road for a college tour with pop-punkers Cartel and rapper Yung Joc, and a six week tour with MC Frontalot in November. In January of 2009, This Gigantic Robot Kills hit shelves across the world, as an army of post-punk laptop fans rejoice and see what Lars has been up to for the past three years. Flashforward 2011: Horris Records goes into full swing and MC Lars has become a major player in the music business, signing Weerd Science (a.k.a. Josh Eppard, formerly of Coheed & Cambria and currently in Terrible Things) and releasing his acclaimed second album, Sick Kids, a graphic depiction of Josh’s descent into and eventual climb out out of drug addiction. Lars, on the other hand, has released Indie Rocket Science, a mixtape preceding the release of his next album – the wildly anticipated Lars Attacks! And setting up the stage for Lars’ conquering of the music world is both his and Weerd Science’s booking on the 2011 Vans Warped Tour. When Lars attacks… everyone listens.