tobi lou's an imaginative rapper-singer, born in Nigeria--but raised in Chicago. His expressive creations latched onto music and developed a playful, soulful sound. His visual single "TROOP" off of his forthcoming Cult Classic album, went viral--while garnering the attention and expressive renditions of music aficionados alike. While the single acted as more of a teaser introducing the young artist, "TROOP" took a giant leap forward with a chorus and feature from St. Louis rapper Smino.
The Glassface-directed visual, shot by Russ Fraser, accompanies the song, and finds tobi lou in an animated world, surrounded by symbolism that represents his influences - such as the cartoon bear associated with Kanye West, and a cartoon of Pharrell Williams wearing his signature N.E.R.D. hat. The debut album is expected at the top of 2019, executively produced by the legendary No I.D.--alongside ArtClub CEO Ketrina ‘Taz’ Askew and tobi's manager/A&R Derrick ‘Lottery’ Hardy.