Blossoming during an age in which independent hip-hop was creating its own self sufficient industry, much of the Midwest was watching its artists putting their cities on the map, Soulcrate Music took the model to a new plateau. DJ Absolute and siblings Attention Def and Dirt Dee built their following from scratch in their hometown of Sioux Falls, SD, focusing on creating new style of energetic music with a high regard for soul and classic hip-hop. Quickly, the trio found itself opening local shows for national heavyweights, from Atmosphere, 311 and The Spill Canvas. Their following at home exploded overnight, selling out 400-500 capacity venues as a must see headliner. Soon focus turned to regional touring and caught the attention of Mac Lethal's Black Clover Records, who took their road show national.

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