Soul Identity is an event promotions company committed to bringing the finest in soulful house music to the Minneapolis dance community. Soul Identity was founded by Matt Veloce, one-half of the respected Loud+Clear duo. Over the past three years with Loud+Clear, Matt was instrumental in bringing Minneapolis the likes of Paul Johnson, Gene Farris, Terry Mullan, Terrence Parker, Mike Huckaby, Pezzner, Chuck Love and many others. You can expect the same formula from Soul Identity: a blend of international headliners and local favorites, with a focus on the soulful and disco sides of house music.