For the first time in a long time, Hip Hop can genuinely say that a new generation of MC’s have arrived. Sure, there are those who helped birth the culture and music and people who can say they grew up with it. But now, you are witnessing perhaps the first generation that can say they were raised on Hip Hop almost exclusively. If you don’t agree, you’re probably not listening to enough ScHoolboy Q. Although the artist born Quincy Matthew Hanley has only been rapping since 2007, his bluntly charismatic presence on wax should’ve already put him on your radar as one of rap’s emerging voices. After his new project Habits & Contradictions (#HnC) makes its way into your rotation though, he’s sure to be a fixture.
Noting The Notorious B.I.G., Nas and 50 Cent as his biggest influences, the California lifestyle can easily be heard in his voice, slang and content. His ability to mesh the two allows a delivery that makes him standout on every track he hops on. “Everybody expects me to say 2Pac is my biggest influence because of where I’m from,” he says respectfully. “But he didn’t have a big influence on my music. I always listened to a lot of East Coast rappers. I used to get in arguments all the time about who was better, Dogg Pound or Mobb Deep.” Q got his first chance to start arguments over his music with his 2007 debut mixtape, ScHoolboy Turned Hustla introduced to audiences on the West Coast. In hindsight, Q says he doesn’t think it was his best work. Regardless, the project generated enough attention for growing imprint Top Dawg Entertainment to recruit him to the label that was already home to his future Black Hippy co-stars Jay Rock, Kendrick Lamar and Ab-Soul. While his raps illustrated the life of a man who had one foot in the street and the other in the studio, that lifestyle almost closed the door on his rap career before it even got off the ground.
“Top Dawg almost kicked me out of TDE for being in the streets,” he says. “Ali sat me down to talk with me to get my shit together. He told me they saw something in me that I didn’t see in myself. That talk saved my life.” Convinced that rap was the road for him, a newly focused ScHoolboy Q followed up with his sophomore mixtape Gangsta & Soul in 2009. While the project showed growth, it wasn’t until his debut album Setbacks hit the streets that ScHoolboy Q felt that he had finally arrived. “The other two projects were very premature,” says Q, whose profile was rising due to solid cameo appearances on tracks like Kendrick Lamar’s “Michael Jordan.” “People just thought I was a dude with funny name. By this time I had some verses that people remembered from other songs. It was the perfect way to let the world know where I was coming from.”
Powered by instant favorites like “#BetIgotsomeweed,” “I’m Good” and “Birds & The Beez” Setbacks offered a balance that most young rappers don’t achieve until their lucky enough to call themselves a veteran. And while Q personally labels Setbacks as the story of his life up to that point, the highly anticipated Habits & Contradictions offers another chapter in a book that will surely flip the page on what you may expect a West Coast Hip Hop album to sound like. “I just feel like I need to give people me, I can’t be out here faking,” says Q about #HnC. “I’m a happy energetic dude but I want people to know me, my ups and downs. Some songs I talk about clothes, bitches and weed, but other ones I hit you with the real.”