The Rural Alberta Advantage's percussive folk songs about hometowns and heartbreak, and relentless tradition of touring have taken the trio from humble recognition amongst indie rock die-hards as "Canada's best unsigned band" to sold-out tours and devoted fans around the world with featured coverage from Spin Magazine, Pitchfork, The New York Times and Rolling Stone all taking note. The band has been nominated for two 2012 Juno Awards (Best New Group and Video of the Year for their song “Stamp”), long listed for the 2011 Polaris Award, and awarded the CBC Music Prize for Best Independent Artist in 2014.
The RAA has released three albums on Saddle Creek/Paper Bag Records: <em>Hometowns</em> (2009), <em>Departing</em> (2011) and <em>Mended With Gold</em> (2014). The trio of Nils Edenloff, Paul Banwatt and Robin Hatch completed the band’s upcoming fourth album after previewing new material the way they love best, by hitting the road for a unique set of sold out road-testing shows in some of their favourite smaller clubs across North America and Europe earlier this year.
“I've never been good about focusing on a theme or having a specific plan at the outset of a new record”, says Nils, “For me, writing music tends to be more of a constantly evolving process, like following one strange trail after another until a song has come to its general conclusion. This time around, we're following that natural writing process more and inviting the fans to come along those trails with us.”
The first two new songs, “White Lights” and “Beacon Hill”, are available now on digital and streaming outlets. Watch the video for "White Lights" including footage of the band’s sold out string of road-testing shows in Minneapolis, Chicago and Brooklyn last fall. Details on the band’s new album are coming soon.