Pale Spectre [Aaron Hammerly, Jeff Cornell, and Gunnar Kauth] has a strikingly nonexistent presence on social media [...] One reason they divulged was simply being careful about curating what information and recorded material is available on the internet, and as Cornell said it, give each song enough "time to develop" before it gets shared online. "Maybe I'd rather let our record speak for itself as opposed to doing the talking through Facebook posts and Twitter," Kauth concludes. "All these other sort of instant gratification platforms don't really seem to serve musicians that are intent upon letting their music speak." As for right now, the music can only speak in a live setting - perhaps rendering it even more powerful. In this digital age, listeners can become completely distracted from a band's music because of the persona offered up by social media, as their online image takes the place of representing the performers instead of their music. Pale Spectre's trying to avoid this on a very ground level. Perhaps the instant success of bands they're associated with [i.e. Gloss, Frankie Teardrop] taught them a thing or two about perception. [City Pages, April 2015]