Meet LOLO. The 27-year-old Tennessee-bred, singer that has traveled continents to find her place, only to have found her voice where she had left it: home. For the past 10 years, LOLO has been working to get to this point. Heard. At the age of fifteen, having endlessly pestered her parents about her desire to become a recording artist and songwriter, she successfully convinced her mother to move to Los Angeles. “I was writing every day non-stop,” she says. “Just to show them that I was dedicated. It was a huge risk.”
Forced to return to their hometown in the outskirts of Memphis, LOLO’s mother left the young singer in L.A. living with close friend, Riley Keough and her mother, Lisa Marie Presley. At 18, LOLO landed a role in Broadway musical Spring Awakening, originating the rebel character of Ilse, relocating her to New York. “I had to play this bohemian chick that ran away,” she laughs. “I was like, well, that’s pretty true to life.” In 2010 LOLO, then going by her given name Lauren Pritchard, once again uprooted her life for her craft, moving to London thanks to a record deal offer from Universal/Island Records UK. Her debut album, Wasted In Jackson – a stunning album of southern soul and heartbreak – met small commercial success but was critically praised.
Unwavering in her desire to succeed, LOLO traveled back to the U.S., heading to Brooklyn, NY to work on her sound. Show after show and song after song, she realized something was missing – she couldn’t quiet find herself. With new found determination, LOLO went back to the place where she is her best self and in a full circle moment, everything clicked. Reveling in her roots back at home, she discovered the voice she’d been dying to share. LOLO’s powerful voice transports you to a hot southern night – rough around the edges but with a velvety quality that soothes the soul. Currently, she is working on an untitled EP that will be released this summer.