Beat Connection exists in the intersection of 21st century art and artifice. Theirs is a sound space less traveled, a convergence of disparate sonic avenues and forward-thinking ideas, a crossbreed of unfettered shine and calculated edge. It is at once pop music in disguise and art music indisposed. It is, in a phrase, music for, about, and in complicit understanding of these modern times.
Comprised of the Seattle-based Reed Juenger, Jarred Katz, Tom Eddy, and Mark Hunter, Beat Connection has evolved from its origin as a duo to the current and complete status as quartet. And as its compositional evolution has emerged, so too has the group's mentality, relying on a laser focus and sharp eye for detail to help shape its big-picture worldview. "With Beat Connection there is a self-conscious awareness that we are operating within a tenuous pop music realm," says Juenger. "We're almost trying to be the Merry Pranksters of that world, poking pop music in the eye with a stick while also giving it a handshake. Corporate branding and things like that may be necessary, but there's also a huge interest in being subversive to the whole thing."