Five reasons to fall in love with Alma: mad style, sassy attitude, innovative lyrics, cutting-edge hooks and a voice you simply won't forget. Alma is truly special -- the polar opposite of a plastic pop princess. She's an edgy, shameless singer-songwriter, who aims for authenticity in everything she does. Her urban tunes are filled with interesting contrasts: they are sharp, yet vulnerable and approachable, yet cool. She's not afraid to mix classic pop with rap elements, old soul music and urban beats.