In our globalized, algorithm-ruled, data-based society, where the lines between public and private are blurred beyond recognition—where the hive mind masquerades as marketable individualism and Big Brother is welcomed with open arms in the name of convenience— some alarming questions present themselves. What is human connection? How easily are we bought and sold? Is there any way to cut through all the noise? Is it too late? Do we even care? And how does music—real music—fit into it all?