Born Gold is the high-energy, futuristic noise-pop project of San Francisco via Canada pop experimentalist Cecil Frena. Caught in a highly idiosyncratic dialogue between harsh noise, future-leaning electronic music, indie rock signifiers and mainstream pop, Born Gold (formerly Gobble Gobble) conjures stuttering, blown-out and chopped guitar peals, erratic, bubbling synth arpeggios, crunked-out, sparkling 808 hats and bursts of meticulously processed digital noise. Oh, and hooks, hooks, hooks.
