From the onset, Liam McCormick, the mastermind behind The Family Crest, knew that Beneath the Brine was an audacious project. But so is The Family Crest itself. The brainchild of McCormick, The Family Crest was started as a recording project in 2009 with co-founder John Seeterlin (bass). “We were in another band and had become disillusioned about what that band had become about,” explains McCormick. “Everyone wanted to be rock stars at the expense of the music.