Milk Famous: the brand new and highly anticipated third album by White Rabbits. Only this Brooklyn-based band’s combination of Midwestern roots and eclectic musical backgrounds could produce the balance of beauty and bombast that is Milk Famous. Produced by Mike McCarthy, Milk Famous will be on every person of wealth and taste's shortlist of Best Records of 2012. White Rabbits are: Stephen Patterson (vocals/piano/guitar), Alex Even (guitar), Gregory Roberts (guitar/vocals), Jamie Levinson (drums) & Matthew Clark (drums).

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White Rabbits' roots go back to Columbia, MO where Stephen, much like fellow Midwesterner Iggy Pop, was making a living playing the drums in bands alongside much older jazz musicians (in Stephen’s case, authentic grown-up jazz cats—after a youthful run of hardcore punk bands, he was actively shunning popular music for a while), which helped him assimilate to other instruments and orchestration. The band eventually relocated to New York, soon rearranging the lineup to split vocals and songwriting duties between Stephen and Greg, and working on the material that would become their first album--oh and and getting signed to a record deal after performing their first New York City show.

The first White Rabbits album, Fort Nightly was released in May 2007 on Say Hey records. Jamie, who had originally been brought on as manager, was recruited as an actual band member as the band realized their increasingly complex and intertwining rhythms required another drummer (and as a manager, Jamie was a fantastic drummer), and such was the beginning of the sound and material that would become album #2. White Rabbits' critically acclaimed sophomore album It’s Frightening was released in May 2009, featuring what the band felt was a more stripped down, abrasive approach--you know, the tried and true formula for career suicide... which resulted in the song, “Percussion Gun,” which racked up a million hits on Youtube and wound up featured everywhere from Friday Night Lights to FIFA World Cup.